URL UTM Builder

Get more from Google Analytics with UTM codes.

This form helps you create a URL with UTM codes. UTM codes provide better data in Google Analytics. Ceate as many variations as you'd like.

Follow the steps below to create your URL + UTM Codes.

Important Rules:

do not use spaces between words, use a '-' instead. E.g. use "banner-ad" not "banner ad". only use lower case letters.
do not use any special characters in the form fields. E.g. /, $, *, &, # or @.
be careful with typos. Data is collected once you put a URL into the world with UTM codes.

Your URL will update as you go and display at the bottom of the page.

*Step 1 - Enter the url for this initiative:
This is the URL of your page. It can be any web page. For example, www.xoominternet.com/ or www.xoominternet.com/p/privacy.html.

*Step 2 - Select your campaign medium:
This is the medium such as social media, another website or a television ad.
Select One social paid-social email newsletter displayad cpc intranet postcard television radio website

*Step 3 - Enter your source:
This is the source of the campaign. It is one step down from medium. For example, if the medium is social, the source could be twitter.

*Step 4 - Enter your campaign name:
This is the name of the campaign. Your campaign name MUST start with your department acronym. Only use one department code - if more than one, use the lead agency's code. We also recommend using the mmmyy date in the name. E.g. dtmr-aug15-roadsafety.

Step 5 - Enter any paid search terms:
If you're using paid search, enter your search terms here with a + separating words e.g. road+safety. If not being used, leave blank.

*Step 6 - Enter your campaign content:
This is where you differentiate ads or links from the same source. E.g. brisbane-ad1.Press 'enter' once you're done.

Press 'enter' once you've finished typing.

All done? If not, you can go back and edit the fields as much as you like.

Here is your new URL with UTM codes attached.
As long as you filled out each step, you should see your results in the URL below:

When finished, your url should look something like this:
www.data.qld.gov.au/?utm_medium=social&utm_source=twitter&utm_campaign=dsiti-aug15-govhack&utm_term=hackathon&utm_content=brisbane-tweet

Make sure you copy the entire link provided. You should also test the link - to test, simply copy and paste into your browser to see if the correct page is displayed.

Email Sentiment Widget Builder

What did you think?

Settings

Remember to include utm parameters if you want results to show up in your Google Analytics

Dislike redirect URL
This is where users are redirected when they click the dislike button. please add a valid redirect url

Like redirect URL
This is where users are redirected when they click the like button. please add a valid redirect url

Sticker Set

The insanely fun and creative folks from Really Good Emails made a sticker too:

Setup Instructions

An easy way for anyone to use this sentiment widget is to use UTM parameters to visualize clicks in Google Analytics.

1. First, make sure that you have Google Analytics set up for the site you are directing traffic to. If you want to use this method, it's very important that you are directing your users to a site that is set up with Google Analytics. For help on setting up Google Analytics for your site, click here.
2. Once you have analytics set up and working on your site, the next step is to create your utm link. Try using Google's URL Builder Form to make this whole process easier. We recommend creating your link using the following guidelines:
   • Campaign Source - This is a high level campaign name. We find it most helpful to put the name of your email list in this section (e.g., blogList).
   • Campaign Medium - We recommend setting this to email.
   • Campaign Term - Feel free to leave this blank.
   • Campaign Content - This is the primary value you will be using to differentiate between positive responses and negative responses. We recommend you set this as negative for your negative link and positive for your positive link.
   • Campaign Name - This is a name that should be used for a single specific email you plan on sending. In our case, we try and map this back to our subject line.
3. Next up, go create your widget using the utm urls you just generated!

Analyzing Your Results:

After you send your first email that includes a sentiment widget, you'll probably be excited to start seeing results. As a quick note, when working with Google Analytics, you'll generally want to allow for 24 hours after you've sent your email to start seeing accurate results.

An easy way to begin to see how many people are clicking your sentiment links is to do the following in Google Analytics:

1. In Google Analytics, select Acquisition > Overview > All Traffic > Channels from the left hand rail.
   
2. Select Email from the resulting list.
3. Next, select Campaign as the primary dimension.
   
4. The last step is to select Ad Content as your secondary dimension, and then you should be able to search for your campaign/content combination in the resulting list.
   

If you have any questions about the AWeber Blog, feel free to contact us at any time.

Copy the code below and paste it into the html of your email.

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Check Page Rank of your Web site pages instantly:

This page rank checking tool is powered by PRChecker.info service