Google SERP Checker




Google SERP Checker

What is a SERP in Google?

Search Engine Results Page (SERP)
The page returned by a search engine after a user enters a search query. Search engine results pages (SERPs) typically feature sponsored search and pay-per-click (PPC) adverts in addition to organic search results. Because consumers are more likely to click on results at the top of the page, ranking position on a SERP may be very competitive thanks to search engine optimization (SEO). With the introduction of schema markup, SERPs have become significantly more complicated in an attempt to anticipate user demands.
More than 90% of consumer traffic is directed to websites that appear on the first page of Google search results. Don't worry if your website isn't yet there. There are tactics you may employ to improve your position, but first you must grasp what search engine results pages are and how they rank results.

What is a search engine results page?

A search engine results page, or SERP, is the page that appears when you submit a search query into Google, Yahoo, or any other search engine. Each search engine's SERP design is unique, but because Google is the most popular (with over 80% market share), we'll concentrate on their features and algorithms.

What are the different types of search queries?

The SERP features that appear following a search are determined by the type of search query input. Search inquiries are often classified into one of three types: navigational, informative, or transactional.

Inquiries about navigation

When someone searches for a website but does not fill in the complete URL, this is referred to as a navigational query. It might be tough to get to the first page of these results unless the searcher is explicitly seeking for you. Consider purchasing advertisements for the keywords you want to rank for, such as your company's name, to capitalize on navigational inquiries for your site.

Inquiries for information

When a person wants to learn anything, such as background details about a topic or how to accomplish a certain activity, they conduct an informative enquiry. The searcher isn't generally trying to buy anything, but the appropriate material might lead them to a certain brand. That is why it is critical to generate relevant content that caters to your target audience's demands, requirements, and interests.

Including multimedia material on your website might be an especially efficient approach to increase traffic from informative inquiries. Here are some popular instances to think about.
  • A how-to video that references your product or service.
  • An educational blog article providing useful hints for your target audience
  • An easily shared infographic
  • A whitepaper or guide that may be downloaded

Inquiries about transactions

People ask transactional questions when they want to acquire anything, such as a specific product or an item from a large category. Because transactional inquiries have the biggest income potential, keywords with a lot of bids for pay-per-click slots tend to have a lot of bids. That is, in addition to organic search results for their transactional inquiries, users will receive relevant sponsored results as well.

Sponsored ads are popular among companies because they are successful; according to data by online advertising agency WordStream, paid ads account for over 65 percent of clicks on transactional SERPs.

Paid ads versus organic listings

On a Google SERP, paid and organic results seem extremely similar. And, because they may both help you increase visitors to your site, you should consider developing a plan that incorporates both.

The Benefits of Paid Advertising

Google typically displays four sponsored adverts at the top of the search results page on a desktop computer and three on a mobile device. Because there are usually more than four firms competing for the same search query, Google must also decide whose advertisements appear on the first page of results.

Google examines various variables in making that choice, including the bid price, the quality of the website people are led to when they click your ad, the quality of the ad itself, and the relevancy.

The importance of organic listings

Organic listings are obtained through search engine optimization (SEO), a constantly evolving collection of tactics that may be used to help your site rank better on SERPs. To have a good organic rating, you must have a high-quality site, just like with paid advertisements. The regulations, on the other hand, are less unambiguous. Google's algorithm is continuously being tweaked to deliver the best results, so it's critical to be informed of any new or forthcoming adjustments.

What are the features of a SERP?

Today's SERP is more aesthetically diversified than in previous years. Searches can yield photos, shopping ideas, Tweets, or information cards in addition to typical search results that just display the site name and metadata. Each characteristic is often classified into one of the following groups:

  • Knowledge graph features: These show on the SERP in the form of a panel or box, usually on the right-hand side.
  • Rich snippets: These are supplementary graphics that may be added to a result, such as stars in product reviews or photographs in news results.
  • Paid results can be obtained by bidding on relevant keywords. Paid results will have a label at the top indicating that they are advertisements.
  • Universal outcomes: These are unique outcomes that emerge alongside organic outcomes.
A list of the characteristics you could see on a SERP is shown below. If you want your page to seem as a certain feature, consider how you might edit and restructure your site to accomplish this.

Google Adwords

Google Ads, formerly known as Google AdWords, are most commonly found at the top or bottom of the SERP. Although it is simpler to obtain an ad near the bottom of the page, you will receive more views at the top.

Reaching the top of the SERPs necessitates a high-quality site and, depending on the competitiveness of the keywords, a hefty pay-per-click price. While aiming for a top ad demands more effort and frequently a greater price, there is one big advantage: people will notice your ad before others.

Featured excerpt

The highlighted snippet shows in a box separate from the list of search results on the SERP. It catches the attention since it shows material from the site that contains the relevant search phrases. People are more inclined to click on a link if they think the offered information relevant.

To earn a featured snippet, your site must already be on the first page of search results, therefore getting there should be your first objective. Meanwhile, make sure your page's content is informative and includes all of the necessary keywords.


Image collection

When Google's algorithm thinks that visual information is very important to a search, the SERP will feature a row of photos as well as a link to a Google Images search.

Google utilizes a different algorithm for photos than it does for textual material, but following the best practices listed below will help search engines find—and rank—your image content.

Make sure to include:

  • File names that are accurate and descriptive
  • Captions and alt text for images
  • Surrounding text that is relevant An accurate and intriguing page title
  • A URL for a viewable page
  • Photos that are rectangular in shape and have a modest size and dimension (think 16x9, 4x3, and squares)
If you can get your picture embedded on other websites, you'll have a greater chance of appearing in the SERP image pack.

Extensive articles

Google created in-depth articles to promote longer-form works with evergreen content. They aren't always the most recent or up-to-date articles, but they include timeless knowledge and are frequently authored by certified experts or published by respectable sources.

People began to notice that the in-depth articles box no longer appeared in 2019. According to Google, these items have not vanished and continue to be prioritised, but they no longer have their own area.

Card of knowledge

A knowledge card is a box on the SERP that shows relevant details about the searched topic, much like a small Wikipedia article. Google derives these statistics from a database of over 3.5 billion data points.

They're beneficial for informational inquiries since they give not just the required information, but also connections that the searcher would not have considered previously. For example, under The Simpsons creator Matt Groening's knowledge card, you could notice links to books he's authored as well as IMDb biographies of the show's voice actors.

Panel of experts

A knowledge panel is similar to a knowledge card, except it is more focused. A navigational search for a certain restaurant, for example, may yield a knowledge panel containing the business's address, phone number, website, and popular visiting hours.

The local pack

When someone makes a query with a place name, or when Google's algorithm discovers that a requested item is accessible nearby, a local pack emerges.

The local pack is displayed as a map with pins suggesting companies that may be relevant to the search query. Google includes the names, ratings, and contact information for the companies shown on the map below the map.

Teaser bundle for locals

The local teaser pack is similar to the local pack, except it contains more information about each business. When you click on the photo next to a company's name, you may learn more about what it sells.

Box of news

If a search returns time-specific results and/or current news pieces, news boxes appear. You may submit your site to Google's News Publisher Center whether you have a full-fledged news website or only a news section. Because Google's news algorithm crawls approved pages automatically, the news box is a terrific method to attract views if you have the correct sort of content.

Concerning questions

There are a plethora of comparable searches that employ various terms for each search. On a SERP, Google frequently displays this under the headings "People also ask" or "Questions connected to [search phrase]."

The amount of clicks on "similar inquiries" results has increased in recent years. There is only one link per connected topic, and your site must be on the first page of results for that related question in order to receive that slot. Once there, you may make some SEO tweaks to help Google choose your site as a "similar queries" response.

Reviews

Following a transactional inquiry, review data (displayed as star rankings) may surface on a SERP. Predictably, listings with four or five stars receive the most clicks.

To use the reviews function, you must have explicit reviews with star ratings on your website. Consider adding a plugin to your website that allows consumers to contribute testimonials and rate your company.

Shopping outcomes

For many transactional inquiries, shopping results show in SERPs. These results, which are often displayed at the top of the page or in the right-hand column, are restricted to eight per term, implying that there is lots of competition.

You must bid high enough if you want your business to be represented in the shopping results, in addition to having high-quality photos, excellent sales results for the item, and competitive price.

The one stipulation? You cannot select your term for shopping results; instead, Google Merchant Center does it for you.

Sitelinks

Sitelinks assist visitors in locating certain pages inside a website. For example, if you search for "change my Amazon password," the sitelinks function will display a link to Amazon's account page, which is nested beneath the main Amazon URL.

Sitelinks from your website will be picked up by Google's web crawlers, so make sure you arrange your site with clear and relevant titles, such as "Products" or "Blog." The more sitelinks you have, the easier it will be for visitors to find their way around.

Tweets Since 2015, Google has featured tweets in specific SERPs. Tweets aren't constantly visible (they're more likely to surface when a topic is hot), but this feature can help others find your Twitter account.

Video

If a site contains embedded video material that is related to the search, Google video results will display. As with photos, make sure your video's description, surrounding text, and title are correct and descriptive.

How to Get On Top of the Google SERP: A Practical Guide
Everyone wants to be number one on Google's search engine results page. There's a valid explanation behind this. Being at the top of the Google SERP guarantees you clicks—lots of clicks. More than that, it provides an instant credibility boost in the eyes of the majority of people.

After all, if Google believes your material is the best, it must be great, right?

Leaving aside the dubitability of that topic, the reality of the matter is that ranking first on Google's search engine results page (SERP) for your targeted keywords is a major deal for businesses. Early in our blog's history, two posts accounted for more than two-thirds of our website traffic—the only two pieces to continuously rank first at the time.

So, how can you rank high on Google's search engine results page?

  • Improve Your Domain Authority. Domain authority is a metric that Google used to use a few years ago to rate the reputability of a website. ...
  • Get More Backlinks. ...
  • Create Your Own Backlinks. ...
  • Optimize Everything for the Right Keywords. ...
  • Optimize Your Site.

What's the distinction between SEO and SERP?

SEO stands for Search Engine Optimization, while SERP is for Search Engine Results Page. They are two distinct entities, but they are inextricably linked. Here's how they're different from one another.


A SERP (Search Engine Results Page) is the page that a search engine, such as Google, Bing, or Yahoo, displays to a user after they enter a search query. The search engines' goal is to populate the SERP with relevant results that will assist the user in finding what they are looking for. For example, if a user searches for "blue shoes," the search engine will return a list of relevant results from throughout the web.

Google SERP Checker

The free SERP checker provided by What's My SERP allows you to see the top 100 Google search results for numerous keywords. You may use it to analyze SERPs and verify the rank of your website. It's free and available online, so there's no need to download it.

Google search results might differ according on your region, device type (mobile or desktop), and Google TLD (e.g. google.ca).

For example, if you search Google for "serp checker" on a mobile device, you may get different results than if you search the same phrase on a desktop computer.
As search engine marketers and website owners, we designed a tool that we would want to use – no more trawling through hundreds of search results or running searches on our mobile devices to see how our website ranks on Google.

Our "Location" tool is very useful for Local SEO.


Create a free account to receive limitless checks, or use our free tool to receive 10 checks each day on us. There is no need for a trial or a credit card; it is just free.

Consider the rating difficulty.

The difficulty of ranking differs by nation since it is determined by the top-ranked pages of each local SERP.

The SERP Checker from Ahrefs provides an accurate ranking difficulty score as well as detailed SEO information for the top ten search results. This allows you to view the whole picture and make well-informed judgments.

We display backlink data for each top-ranked page to help you measure competition and understand the ranking complexity of a keyword:
Domain Rating (DR) indicates the strength of a website's backlink profile. The greater the DR, the more trustworthy the relationship.

URL Rating (UR) displays the strength of a URL's backlink profile. This measure has the strongest relationship with ranks.

The amount of inbound links connecting to a URL is displayed in the backlinks count.

Domains count displays the number of distinct referring domains that lead to a URL.

By using the Free Google SERP Checker, you can see the top Google search results for dozens of popular keywords. It's free and available online, so there's no need to download it.
Google SERP Checker is a free tool that allows you to search for keywords and the top-ranked results for those keywords. The tool offers other useful information as well, such as the number of outbound links, and the percentage of site visitors who are customers.
There are various tools online to help you with Google SERP Checker. The most popular tool is the free Google SERP Checker from Xoom Internet.